The project focused on redefining the visual communication of a Swiss hotel network through a contemporary interpretation of its existing identity, rooted in the typographic tradition of Helvetica. The aim was not to replace the brand language, but to refine and strengthen its visual coherence across printed communication.

The redesign included the development of a modular grid system for brochures presenting hotels located in Swiss cities such as Zurich, Zug, Basel, Geneva, and Vevey. The geometric structure of the publications was derived from a seal-like emblem used as a central visual element highlighting the key attributes of each hotel. Within this compositional frame, photography and information were organized to create a balanced and editorial narrative.

The project also involved the creation of scenarios for photographic sessions, collaboration with the photographer, and coordination of homestaging in selected hotel interiors. These activities ensured visual consistency between the architectural character of the spaces and the communication materials representing the brand.

The final outcome was a refined editorial system that combined typographic discipline with a structured visual framework, reinforcing the identity of the hotel network while allowing each location to retain its individual character.